In today’s highly competitive labour market, businesses are struggling to acquire the best employees. The process of selecting and recruiting the finest individuals to drive their growth and success requires a significant investment of resources and time.

One of the major challenges facing companies is attracting and retaining top talent. This is where the employer brand comes into discussion. Employer branding is becoming increasingly important for companies to stay competitive and attract and retain top talent.

Diversity and inclusion in the workplace have been recognized as critical factors for enterprises aiming to remain relevant and develop an effective corporate environment in the modern worldwide marketplace. Conventional ideas